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Happily Ever Aftercare


Brand Development


Brand Identity, Packaging Design, Digital Marketing

What do you call a range of Tattoo aftercare products that Hydrates and protects, Soothes the itch and Colour enhances and moisturises? Easy…HydratINK, SoothINK, and InvigoratINK.

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We reintroduced the new identity for Coconut Republic’s tattoo aftercare range – HydratINK, SoothINK, and InvigoratINK – at the Rites of Passage Festival, where it looked right at home amongst the artists and creatives. Its colour-coded system is intuitive and visually striking – soothing blue for the hydrating balm, vibrant purple for the invigorating colour lotion, and green for the healing and soothing gel. Custom typography mimics the body’s curves and a cheeky nod to traditional tattoo lettering and a colour-coded system is intuitive and visually striking-Blue for the hydrating and healing balm, Green for the soothing gel and vibrant Purple for the invigorating colour lotion.
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While we were at it, our creative agency team took artistic licence with Coconut Republic’s new tattoo aftercare merchandise, fusing a cheeky mix of iconic tattoo designs and coconut motifs.

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