Happily Ever Aftercare
Brief
Brand Development
Deliverables
Brand Identity, Packaging Design, Digital Marketing
What do you call a range of Tattoo aftercare products that Hydrates and protects, Soothes the itch and Colour enhances and moisturises? Easy…HydratINK, SoothINK, and InvigoratINK.
![nightscene 2230x1080 1](https://hindsight.com.au/wp-content/uploads/2023/09/nightscene-2230x1080-1.jpg)
![Hydratink Closeup 1394x1394 1](https://hindsight.com.au/wp-content/uploads/2023/09/Hydratink-Closeup-1394x1394-1.jpg)
![Bus Stop 1394x1394 1](https://hindsight.com.au/wp-content/uploads/2023/09/Bus-Stop-1394x1394-1.jpg)
![Subway 2230x1080 1](https://hindsight.com.au/wp-content/uploads/2023/09/Subway-2230x1080-1.jpg)
We reintroduced the new identity for Coconut Republic’s tattoo aftercare range – HydratINK, SoothINK, and InvigoratINK – at the Rites of Passage Festival, where it looked right at home amongst the artists and creatives. Its colour-coded system is intuitive and visually striking – soothing blue for the hydrating balm, vibrant purple for the invigorating colour lotion, and green for the healing and soothing gel. Custom typography mimics the body’s curves and a cheeky nod to traditional tattoo lettering and a colour-coded system is intuitive and visually striking-Blue for the hydrating and healing balm, Green for the soothing gel and vibrant Purple for the invigorating colour lotion.
![Hydratink 1 1500x1500 1](https://hindsight.com.au/wp-content/uploads/2023/09/Hydratink-1-1500x1500-1.jpg)
![InvigoratInk 2 1500x1500 1](https://hindsight.com.au/wp-content/uploads/2023/09/InvigoratInk-2-1500x1500-1.jpg)
![Soothink 3 1500x1500 1](https://hindsight.com.au/wp-content/uploads/2023/09/Soothink-3-1500x1500-1.jpg)
While we were at it, our creative agency team took artistic licence with Coconut Republic’s new tattoo aftercare merchandise, fusing a cheeky mix of iconic tattoo designs and coconut motifs.
![PromoImage2 2230x1080 1](https://hindsight.com.au/wp-content/uploads/2023/12/PromoImage2-2230x1080-1.jpg)
![TattooCare 1394x1394 1](https://hindsight.com.au/wp-content/uploads/2023/12/TattooCare-1394x1394-1.jpg)
![CocoSkate2 1394x1394 1](https://hindsight.com.au/wp-content/uploads/2024/02/CocoSkate2-1394x1394-1.jpg)
![CRStickers concert 2230x1080](https://hindsight.com.au/wp-content/uploads/2023/12/CRStickers_concert_2230x1080.jpg)