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Riding high with Kubota’s magnificent marketing campaigns

Brief

Marketing Campaign

Deliverables

Social Media Content, Digital Media

The Kubota M Series Tractors – Suite success.

With a suite of new special offers for their M Series Tractors, Kubota needed a powerful way to get the word out to their audience.

When everything aligns-Kubota’s bold new play.

Ditching the standard playbook of emphasising product features, our marketing campaign bravely zoomed in on Kubota’s exciting new offers.

By reinforcing the iconic Kubota orange with a full frontal line-up, our new imagery became more than a mere display – it became a statement.

It was a bold strategy that simplified the visuals and allowed customers to engage directly with the machinery and irresistible offers.

Magnificent Success-The M Series phenomenon.

The results spoke louder than words.

Our marketing campaign’s new look drove record monthly sales across the entire Kubota M series range. What started as a print and social media brief quickly expanded across billboards, radio ads, TV commercials, and social media videos.

Kubota’s magnificent M Series line-up wasn’t any old campaign—it was a resounding success, rewriting the playbook for marketing campaigns in the agricultural sector.

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